Less wasted circulation – No more advertising to the masses.Tangible – Your prospect can hold your offer in their hands, or put it up to be reminded at a later date.Customized – Run what you want, when you want, and to whomever you want.Personalized – Because it comes by itself, it is more personal to your prospect.Measurable – By using an offer you can measure, allows you to know for sure what your rate of return is.Targeted – Select your specific audience by: age, income, home value, sex, etc.Solo – No more being lumped together with other advertisers, often with your competitors.18% of the population listen to any given radio station.
55% of Americans subscribe to the newspaper – 30% actually read it through.Key things to remember when booking your advertising: In 2002 an estimated $728 Billion in revenue was reported in response to Direct Mail And those 255,000 mail carriers can act as your sales force, in those times when it’s not possible to send a salesperson to call on a potential customer. Postal Service is an incredibly efficient way to deliver a printed message. And it provides results that can be measured and analyzed so you can adjust your spending for maximum cost-effectiveness. By targeting mailers, the notice can provide IHSS. It gives you more format options than any other medium. A targeted mailing is a notice directed at a certain group of IHSS providers based on a shared attribute. Here they are:ĭirect Mail is the hardest-working medium available for your budget, Direct Mail lets you target the people with the most potential to purchase your product or service. There are really only four reasons people do not buy your products or services. Identify the reasons why people do not buy your product and solve them. Create great offers, and a strong headline, and you will get response. Even if they throw your piece away, they still see your promotion. There is nothing to open, flip through, or remember. With direct mail postcards, you are guaranteed that your prospects will see your offer. How do I get my prospects to see my offer? When you use postcards to market your business to your specific demographics you have solved one of the most common pitfalls to direct mail advertising. What do they know that you do not? People respond to repetition. Have you ever gotten on a major department store’s database? It seems like every month you get a postcard or letter from them. When you mail your targetedĭemographic area, customer base, etc., you will cause dramatic growth. Regular, repeated mailings are the way to create huge predictable results. Here are the 3 biggest secrets of why marketing with direct mail works so well.
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For contact information, we provide details like full name, phone number, social media handles, occupation codes, years of experience, industry sectors, location, job titles, and many more.įor companies, our details include revenue size, number of employees, location, industry sector any many more.The answer: Direct Mail Advertising Works. We offer both B2B contact information and company data.
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